Page 91 - Standing Display

MS Gripsholm (1957)

Most of the mail from the maiden voyage on 14 May 1957 was produced for or by philatelists. It was
important, however, for the SAL to continue advertising its new liner to travel agents and a SAL postcard
was printed especially for travel agents.

This example has the maiden voyage date-stamp of
14 May 1957 and is sent to the Thomas Cook office in
Oslo. The message, written in Norwegian, translates as:

"We send you a greeting from Scandinavia's largest
passenger ship that now for the first time is ploughing
the North Atlantic on route from Gothenburg to Halifax
and New York "

CARTE POST ALE

G0teborg-'.New York mai 1957
~ -~- --~~-··-
VL JP.Jtdet r'De.m_ en. hih.ui ~~~JL~
/7
Im (JlotdeJU !W-uft ~­ ' _,l/}~i'-~ ~$i:::1Uc
·······································.··············· ··························· 7 · ·
J.kip, .UJ-m nd 1-tJt ~Jft fJ(lil(j
74P? .. ~.(~rz4 .... ~-~~41 ........ ~--
p_lig.fJet (Jlo.td-dl11mttewt p.d 00
Im ~ til 'Jvafll,ax 0-fJ /
(JWo_ OJ.o.tk. SZ:.r4?9'<£/ e -46-
-------------------------- 4; ·················· 7 ·
SVENSKA AMERIKA LINIEN
Oslo-kontoret OJ;;

41 :17 PRINTED IN SWE D EN
The card below is the regular printing with the same picture and was cancelled on 29 May 1957 with the
special hand-stamp for the return crossing from New York to Goteborg.

SWEDISH AMERICAN LINE - GOTHENBURG DIRECT NEW YORK
REGULAR CALLS AT COPENHAGEN, BREMER HAVEN AND HALIFAX
MS GRIPSHOLM
CARTE POSTALE

... FruA . . Lil1D9 rn<ln
Box 24
TRELLEBORG
Sueda

4 1 : 1 7 P R INTED IN S WE DEN