Page 14 - Collection

1.2 .. . which is an immediate success, the seed planted on Brownsea Island takes root and spreads worldwide

I910 postal statione1y cardfrom Bavaria, commemorating sports events in connection with the October Festival.

The popularity of sporting events in creased dramatically. The number of sportsmen and
athl etes was still low, so this was a pass ive watching activ itity for the general public.

In an effort to increase Postal Department income, in 1895 for Pd 950, the Postmaster General of Victoria sold a three year postcard
advertising contract to a tobacco manufacturer in Melbourne. The advertising choice of Foster's lager and Havelock Tobacco outraged
conservative and temperate population of Melbourne, and this forced the PO to withdraw the cards and revoke the advertising contract.
425,000 cards were printed by Victorian Government Printer. The cards were issued statewide on lst November 1895 and withdrawn from
sale on 19th ofsame month, however, the cards were still valid for usage. Sales in this period were 84,960 units. Commercially used card sent
to Melbourne, barred numeral postmark '699' from Coongulmerang (from 1900 renamed lindenow), also c.ds. 'COONGUL/vlERANG
VICTORIA 21 NO 95'; two days after withdrawal from sale. The heading underlining is Type B (occupies seven positions on the 25-on plate).

There was a clear ri sk, and tendency, that more time and money spent on pass ive leisure activities were
lead ing to un-hea lthy hab its, li ke tobacco smoking and use of alcohol. Baden-Powell, on hi s return from
Africa, saw thi s, and he wanted to give young people the opportunity to partake directly in activiti es them-
selves, and not just be ing spectators. In order to succeed, such act ivities had to be fun as well as affordab le.