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The Swedish American Line
The Swedish American Line (Rederiaktiebolaget Sverige-Nordamerika) was born from the idea of
Wilhelm R. Lundgren, the owner of the Transatlantic Shipping Company, with the purpose of offering
ocean liner services from Sweden to North America. Lundgren died in September 1914, but his successor
Gunnar Carlsson managed to attract the attention of Dan Brostrom of the Brostrom Company, and on
4 December 1914 the new line was founded in Goteborg. Brostrom had operated freighters across the
North Atlantic since 1911 through the Swedish American Mexico Line (SAML ).
It was not possible to commission new liners during wartime,even with Sweden as a neutral country.
Instead in September 1915 the newly formed Swedish American Line (SAL) purchased the SS Potsdam
from the Holland America Line and renamed her SS Stockholm.
Holland-America Line S. S. Potsdam
POST- CARD
SWEDISH AMERICAN LINE
NE.WYORK - DIRECT - GOT'"iENBURG
'5wedjsh Jlmerican .liner JeavingJVewYor/e.,
