Page 34 - Prepaid Reply Cards

3 AREAS OF APPLICATION

Reply cards saw many areas of application.

PRIVATE CORRESPONDENCE
Reply cards were frequently used for private correspondence. Typical means of usage cover correspondence of
traveller, where the paid reply allowed a carefree return of the answer, between regular correspondents, where the
paid reply was a courtesy to the receiver, or among family members between the old home and the new homeland
abroad, making reply cards an observer of continuing globalization.

Message side of the card
(reduced copy)

Reply card of the French colony Diego Suarez on the Northern tip of the Madagascar island.
The card was used back 1898 from India – at a time where Diego Suarez already was incorporated into the
Madagascar administration since 1896.
As in all areas of Eastern and Southern Africa, a significant group of emigrants of Indian ancestry populated the
island.

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